Audi team to create “highly efficient electric car” due in 2024, speed up EV development

Audi is looking for ways to speed up the development of future electric cars in what it hopes will serve as a model for the rest of the Volkswagen Group, the automaker said in a press release Friday.

Recently-appointed Audi CEO Markus Duesmann has launched the “Artemis” project to create a more streamlined development process for new vehicles.

The first task for the Artemis team is a “highly efficient electric car” scheduled to launch in early 2024.

The team will be led by Alex Hitzinger, who is currently in charge of the VW Group’s autonomous-driving development program. Hitzinger also spent three years at Apple in between stints at the VW Group.

“Duesmann and his Volkswagen Group colleagues also expect the ‘Artemis’ project to provide a blueprint for the future agile development of cars throughout the Volkswagen Group,” the Audi press release said.

2019 Audi E-tron - first drive report - Calirornia, May 2019

2019 Audi E-tron – first drive report – Calirornia, May 2019

Audi isn’t the first automaker to create a fast-moving development team focused on electric cars. Ford’s “Team Edison” created the 300-mile Mustang Mach-E electric crossover from a project that started out as a glorified compliance car. 

General Motors is also hoping to cut development time by sharing building blocks and spending more on EV development than internal-combustion engine development, but it’s a very different approach versus that of Audi or Ford.

Startups like Byton have (potentially) greatly reduced development times by opting for off-the-shelf components—such as Bosch in their case.

Tesla has some of the shortest development times of any automaker, but that involves a highly controversial practice of putting some “beta” testing into customer hands.


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